Simone McFarland, Communications Manager/PIO - Public Information Office
Simone McFarland, Communications Manager/PIO
Simone McFarland Bio
Simone McFarland has more than 25 years of experience in creating business development and marketing programs in both the private and public sectors.
She joined the City of Burbank in January 2017 as an Assistant Director in Community Development. That same year, she was asked to add to her duties by becoming the Public Information Officer. As such, Simone oversees housing, real estate, economic development, homelessness and public information.
Simone's successes include increasing communication with the residents and businesses, assisting with City Council to establish a goal to build 12,000 new housing units within the next 15 years, helping to balance the future budget forecast (pre-COVID-19), working with developers and builders to assist with project entitlement, and overseeing the Section 8 housing and homelessness programs.
For eight years prior to Burbank, Simone acted as CEO of her own firm, Synergie Associates, specializing in marketing, communications, and economic development. She has also worked for the California cities in Riverside and Murrieta, as well as Sierra Vista, Arizona and the County of San Bernardino.