The City of Burbank premieres Deflated, an Anti-vaping Public Service Announcement
Burbank, CA (May 8, 2026) – The City of Burbank Parks and Recreation Department (Department) and the Burbank Youth Board (Board) are proud to announce the premiere of Deflated, an anti-vaping public service announcement (PSA).
In 2021, the Department secured a $448,312 grant through the California Department of Justice Tobacco Grant Program (Grant). The goals of this Grant are to provide community-wide education about the City’s ordinance throughout City parks and facilities, provide support to the Community Development Department (CDD) with retailer license compliance and inspections, develop a robust social media educational campaign led by youth, and conduct youth educational outreach through the co-development of a public service announcement with the Board.
The Grant supports local municipalities and law enforcement agencies in promoting a healthier California by reducing illegal retail sales and marketing of tobacco products, including e-cigarettes (vaping) to minors. In 2019, the City adopted an ordinance prohibiting the sale of flavored tobacco products within City limits. The City licenses approximately 100 licensed tobacco retailers. The 2023 National Youth Tobacco Survey (Survey) conducted by the Centers for Disease Control and Prevention (CDC) shows that 10% of United States students in 6th-12th grades have used a tobacco product, with e-cigarettes being the most commonly used product. These troubling trends highlight the value of developing educational tools to reach Burbank youth.
In August 2024, the Department released its first anti-vaping PSA titled, Vaporized, as part of the same initiative. Vaporized successfully achieved its mission of communicating the harms of vaping through a creative and engaging video, which won the prestigious California Parks and Recreation Society Award of Excellence in March 2025. Deflated continues this initiative, with the Department partnering again with the Board to develop an engaging story while communicating anti-vaping messaging and statistics through a creative public service announcement video from a high school student’s perspective.
The Department will distribute the video through its YouTube channel, social media accounts, and website. In addition, it will partner with Burbank Unified School District (BUSD) and other community partners to maximize its reach within the Burbank community, with an emphasis on middle and high school students.
To find out more about this campaign and to view the anti-vaping service announcement, please visit BurbankCA.gov/YouthBoard.
